What it is
Content builds an article brief from evidence: the questions to win, the searches AI engines ran and the answers to beat. A draft follows the brief in the client's own voice, then goes through review before it can be published.
Why it matters for AI search
AI engines cite pages that answer the question directly. A brief grounded in the answers engines give today shows exactly what a page needs to say to be the one they cite.
How to use it
Step by step, as in the video
- Content. Content turns what AI answers show into articles in the client's voice. A person approves every one.
- New article. Start an article from a tracked question here, or from an action's Write content button.
- Monthly limit. Each client can start up to 4 articles a month.
- The brief. The brief lists the questions to win, the searches AI ran and the answers to beat, each linked to its evidence.
- Answers to beat. Answers to beat shows what AI says today, and which brands it names instead.
- The draft. In demo mode the draft is a template with gaps to fill in. With a live account it is written in full from the brief.
- Send for review. Send for review starts the approval. Nothing goes to the site until a person approves it.
- Brand voice. Brand voice is read from the client's own pages: tone, audience, dos and don'ts. Drafts follow it.
- Publishing. Connect the client's WordPress or Webflow site to publish approved articles straight to it.
Questions
Does Optimz publish anything automatically?
No. Every article needs a person's approval before it can be published to the client's site.
How many articles can I start?
Each client can start up to 4 articles a month.