Content agent: briefs and drafts for AI search
Optimz's content agent writes a brief from real AI answers, drafts in the client's voice, waits for approval, then publishes to WordPress or Webflow.
What the content agent does
The content agent writes a brief, drafts the article in the client's brand voice, waits for a person to approve it, then publishes it to WordPress or Webflow in one click. It starts from a tracked question or from an action, so every article answers something buyers actually ask AI assistants.
Briefs built from what AI engines show
A brief is built from evidence, not from a keyword alone: the answers AI engines gave for the question, the sources they cited, and the web searches they ran while answering. It says what the article must answer, which competitors and sources come up, and which facts must come from the client's own pages.
Drafts written for how AI engines read
- Answer-first: the H1 and a direct answer open the page, because ChatGPT's own index keeps about the first 202 characters.
- Self-contained sections, so each one makes sense when an engine lifts it alone.
- Coverage of the fan-out searches the engines ran, in the client's words.
- No bolted-on statistics, quotes or schema: controlled tests found those don't move citations.
Product facts in a draft must name the page on the client's site they come from. A person approves every article before it goes live; nothing is published automatically. Content agent usage is included in every plan.
## Brief: Insurance FAQ page
why: 6 of 9 answers cite a competitor FAQ
target: “does Northwind take Delta Dental?”
re-measure: Nov 9 · Nov 23