Optimz vs Scrunch
Both track how AI answers mention a brand; Scrunch also serves AI agents a version of your site, Optimz is built for agencies, with a confidence range on every rate.
Scrunch details checked on , each linked to its source.
Optimz vs Scrunch: feature by feature
Checked on 5 November 2026
| Feature | Optimz | Scrunch |
|---|---|---|
| Price | 14-day free trial, no card. Then Starter $149 a month (up to 3 clients) and Agency $699 a month (10 clients, +$79 for each extra client). | Core $250 a month (125 prompts, 4 AI platforms, 1 brand workspace, 5 user licenses, 5 site audits a month) and Enterprise priced on request. For agencies: Agency Core $500 a month and Agency Enterprise priced on request. Source |
| Try it without a sales call | Open sign-up with a 14-day free trial: no card and no demo needed. | A 7-day free trial of the Core plan; users “can sign up instantly without speaking to sales”. Source |
| AI engines | ChatGPT, Claude, Gemini and Perplexity, plus Google AI Overviews and AI Mode, on every plan; Grok, DeepSeek and Meta AI with the Extra engines add-on ($29 a month per client). | Core: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Enterprise: nine, adding Gemini, Claude, Google AI Mode, Grok and Meta AI. Source |
| Sample size and confidence range | Every rate shows how many answers it's based on and a 95% confidence range. | Counts brand presence as a yes-or-no mention per answer and aggregates prompt variants over 90 days “to smooth daily fluctuations”. No confidence range is stated on this page or its pricing page. Source |
| The answers behind the numbers | Every AI answer is kept and viewable, with the sources it cited. | A responses API that “captures full AI answers, citations, sentiment, competitors, and metadata for every Scrunch prompt execution”. Source |
| Site audit | Technical SEO and AI-readiness audits, including which AI crawlers robots.txt allows. | Site audits: 5 a month on Core, full site audits on Enterprise. Source |
| AI crawler visits | AI crawler visits read from the client's own server logs. | Agent Traffic breaks down visits from ChatGPT, Claude, Gemini, Perplexity and others, and separates bot traffic into training, indexing and retrieval. Source |
| Prompt research | Buyer questions suggested by topic and persona, with real question volumes where they exist. | AI Search Trends, to track trending topics and “approximate prompt volumes”. Source |
| Fan-out searches | The web searches each AI engine ran while answering, kept with every answer. | Query fan-out is “Limited” on Core and included on Enterprise. Source |
| API and MCP server | A REST API and an MCP server, with API keys or OAuth sign-in. | Query API, advanced API and Looker Studio access on Enterprise, not on Core; MCP access is custom on Enterprise. Source |
| Agency reporting | Client reports with your agency's name and logo, as a share link or PDF. | Multi-client workspaces, prospecting environments, and an API-first setup to “fully white-label outputs for clients”. Source |
| Free AEO audit | A free audit of up to 10 pages for AI crawler access, structured data and answer-ready pages. | A free AI visibility audit of your site, with “results in 30 seconds” and no credit card. Source |
Where Scrunch is stronger
- Enterprise security: SOC 2 Type II, role-based access, and SAML and OAuth single sign-on. Source
- Agent Experience Platform (AXP): it detects AI agent traffic and serves those agents optimized content. Source
- Shopping tracking: which products AI recommends, where they rank, and which retailers AI sends buyers to. Source
- Nine AI platforms on Enterprise, including Microsoft Copilot. Source
Who Scrunch suits: Brands and agencies that want monitoring plus control over what AI agents read on their site; its Enterprise plan is “for organizations requiring expanded model coverage, advanced features, API access, and dedicated support”. Source
Weighing other options too? See Scrunch alternatives (2026).
Sources and notes
Scrunch details come from these public pages, read on 5 November 2026: Scrunch pricing, Scrunch home, Scrunch agencies, Scrunch agentTraffic, Scrunch agentExperience, Scrunch shopping, Scrunch faqPricing, Scrunch faqTrial, Scrunch faqAccuracy, Scrunch faqApi. Plans and features change, so check their site for what's current.
“Not stated” means we didn't find it on the pages above, not that it doesn't exist. Optimz isn't affiliated with Scrunch; Scrunch is a trademark of its owner.
Every Optimz row is something you can use today: see Optimz pricing, the Optimz features and how Optimz measures.