Optimz vs Profound
Both track how AI answers mention a brand; Profound is built for enterprise teams running AI marketing agents, Optimz for agencies, with a confidence range on every rate.
Profound details checked on , each linked to its source.
Optimz vs Profound: feature by feature
Checked on 5 November 2026
| Feature | Optimz | Profound |
|---|---|---|
| Price | 14-day free trial, no card. Then Starter $149 a month (up to 3 clients) and Agency $699 a month (10 clients, +$79 for each extra client). | A free Trial (50 prompts run daily for 7 days, 1 region, 1 language) and an Enterprise plan priced on request. A self-serve Agency Growth plan is mentioned (400 agent credits a month per client workspace) with no price shown. Source |
| Try it without a sales call | Open sign-up with a 14-day free trial: no card and no demo needed. | Free Trial with instant setup, using a recommended prompt set that can't be edited; Enterprise starts with “Get a Demo”. Source |
| AI engines | ChatGPT, Claude, Gemini and Perplexity, plus Google AI Overviews and AI Mode, on every plan; Grok, DeepSeek and Meta AI with the Extra engines add-on ($29 a month per client). | Trial: ChatGPT, Gemini and Google AI Overviews. Enterprise: up to 9 answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Claude and Google AI Overviews. Source |
| Sample size and confidence range | Every rate shows how many answers it's based on and a 95% confidence range. | Runs every tracked prompt daily so the visibility score reflects “your true average across all responses”. No sample size or confidence range is stated on this page or its pricing page. Source |
| The answers behind the numbers | Every AI answer is kept and viewable, with the sources it cited. | Shows what AI says about the brand, with responses captured “directly from the browser” in the consumer apps rather than through APIs. Source |
| Content agent | Writes a brief, drafts in the client's brand voice, waits for a person to approve, then publishes to WordPress or Webflow in one click. | An AI Marketer that drafts content, “rewrites pages with citation decay and stages them in your CMS”, and “pings you for approval”. Source |
| AI crawler visits | AI crawler visits read from the client's own server logs. | Agent Analytics reads server logs rather than JavaScript trackers, and separates real AI bots from spoofed crawlers. Source |
| Prompt research | Buyer questions suggested by topic and persona, with real question volumes where they exist. | Prompt Volumes, with keyword volumes and intent drawn from what it calls “1.5 billion+ real AI conversations”. The Trial includes 5 searches. Source |
| API and MCP server | A REST API and an MCP server, with API keys or OAuth sign-in. | API access, plus CSV and JSON exports, on Enterprise. The Trial has no API. Source |
| Agency reporting | Client reports with your agency's name and logo, as a share link or PDF. | One “centralized portal” for the brands an agency manages, plus a dedicated agency team. Branded client reports aren't mentioned on its agencies page. Source |
| Ads in ChatGPT | Ads seen in the ChatGPT app for the client's own questions, only when a real placement was recorded. | The AI Marketer finds prompts where a brand doesn't show up, writes sponsored answer ads for them and stages the campaign for approval. Source |
Where Profound is stronger
- Enterprise security: SOC 2 Type II, single sign-on with SAML or OIDC, and role-based access control. Source
- Every tracked prompt runs daily, and answers are captured from the consumer apps that people use, across up to 9 engines including Microsoft Copilot, Grok and Google AI Mode. Source
- Product tracking in ChatGPT Shopping, with “SKU-level granularity across merchants and retailers”. Source
- A large prompt-volume dataset, described as “1.5 billion+ real AI conversations”, filterable by platform, age range and income bracket. Source
Who Profound suits: Enterprise marketing teams; its Enterprise plan is “for companies operationalizing AI Search insights and running marketing agents at scale”. Source
Weighing other options too? See Profound alternatives (2026).
Sources and notes
Profound details come from these public pages, read on 5 November 2026: Profound pricing, Profound home, Profound agencies, Profound enterprise, Profound answerEngineInsights, Profound agentAnalytics, Profound promptVolumes. Plans and features change, so check their site for what's current.
“Not stated” means we didn't find it on the pages above, not that it doesn't exist. Optimz isn't affiliated with Profound; Profound is a trademark of its owner.
Every Optimz row is something you can use today: see Optimz pricing, the Optimz features and how Optimz measures.