Optimz vs Otterly.AI
Both track how AI answers mention a brand; Otterly.AI prices plans by prompt count, with some engines as add-ons; Optimz is for agencies, with a confidence range on every rate.
Otterly.AI details checked on , each linked to its source.
Optimz vs Otterly.AI: feature by feature
Checked on 5 November 2026
| Feature | Optimz | Otterly.AI |
|---|---|---|
| Price | 14-day free trial, no card. Then Starter $149 a month (up to 3 clients) and Agency $699 a month (10 clients, +$79 for each extra client). | Lite $29 a month (15 prompts, 1 workspace), Standard $189 (100 prompts), Premium $489 (400 prompts), Enterprise custom from 1,000 prompts; $25, $160 and $422 a month billed annually. Extra prompts are $99 a month per 100. Source |
| Try it without a sales call | Open sign-up with a 14-day free trial: no card and no demo needed. | A 7-day free trial with “No credit card needed”. Source |
| AI engines | ChatGPT, Claude, Gemini and Perplexity, plus Google AI Overviews and AI Mode, on every plan; Grok, DeepSeek and Meta AI with the Extra engines add-on ($29 a month per client). | ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot are included; Google AI Mode, Gemini and Claude are paid add-ons priced by plan. Source |
| Sample size and confidence range | Every rate shows how many answers it's based on and a 95% confidence range. | Daily tracking frequency on Lite, Standard and Premium. No sample size or confidence range is stated on its pricing page. Source |
| The answers behind the numbers | Every AI answer is kept and viewable, with the sources it cited. | Runs tracked prompts on a set cadence and “stores every answer”, including the ads inside ChatGPT answers. Source |
| Site audit | Technical SEO and AI-readiness audits, including which AI crawlers robots.txt allows. | A Generative Engine Optimization audit, crawlability audit and content check, with 1,000 to 10,000 GEO URL audits a month by plan. Source |
| AI crawler visits | AI crawler visits read from the client's own server logs. | Agent Analytics, added at the server, edge or CDN, names bots such as OAI-SearchBot, ChatGPT-User and PerplexityBot and separates them from AI-referred visitors. Source |
| Prompt research | Buyer questions suggested by topic and persona, with real question volumes where they exist. | An AI Prompt Research Tool on every plan. Source |
| Fan-out searches | The web searches each AI engine ran while answering, kept with every answer. | A “Query Fan Out Tool” listed on every plan. Source |
| Ads in ChatGPT | Ads seen in the ChatGPT app for the client's own questions, only when a real placement was recorded. | ChatGPT Ads Tracking on every plan: which prompts trigger ads and Shopping Cards, and the advertiser, link and copy as they appeared. Source |
| API and MCP server | A REST API and an MCP server, with API keys or OAuth sign-in. | API and MCP access from Standard: 2,000 requests a month each on Standard and 5,000 each on Premium. Source |
| Agency reporting | Client reports with your agency's name and logo, as a share link or PDF. | Agency Partners (apply after subscribing to Standard or Premium) get a workspace per client, pitch workspaces and Looker Studio reports “with your branding”. Source |
Where Otterly.AI is stronger
- A self-serve Lite plan at $29 a month for 15 prompts, with unlimited team members, unlimited countries and languages, and daily tracking. Source
- Microsoft Copilot is one of the 4 engines included on Lite, Standard and Premium. Source
- ChatGPT Shopping Card tracking: which products, prices and retailers ChatGPT shows buyers, next to the paid ads on the same prompts. Source
Who Otterly.AI suits: Solo marketers, small and mid-sized marketing teams, and agencies, going by the audiences its Lite, Standard and Premium plans are written for. Source
Weighing other options too? See Otterly.AI alternatives (2026).
Sources and notes
Otterly.AI details come from these public pages, read on 5 November 2026: Otterly.AI pricing, Otterly.AI home, Otterly.AI agentAnalytics, Otterly.AI chatgptAds. Plans and features change, so check their site for what's current.
“Not stated” means we didn't find it on the pages above, not that it doesn't exist. Optimz isn't affiliated with Otterly.AI; Otterly.AI is a trademark of its owner.
Every Optimz row is something you can use today: see Optimz pricing, the Optimz features and how Optimz measures.